This week, the Open Studio event took place. I successfully executed it by showcasing the video I had prepared earlier and the outcomes of the user testing.
Anticipating a significant turnout, I arranged a space where visitors could directly experience my interactive website and leave feedback during the Open Studio.
The feedback collected during this period was as follows:
An intriguing observation from the collected data was that the cursor highlight feature, which hadn’t received much attention during the user testing phase, was voted the most effective. The insight here is that environmental changes, such as the brief interaction time with the website during an event like Open Studio, can make cursor highlighting particularly effective at capturing attention quickly. While it might not be the most advantageous feature for in-depth reading required by digital academic papers, the Open Studio provided valuable design insights, proving to be highly beneficial.
Furthermore, these learnings are not only applicable to this project. In future designs intended to capture people's attention in a short span, I can draw on this experience to incorporate design elements like cursor highlights. This could be a powerful tool in my design arsenal for engaging users rapidly, whether it be in digital interfaces, interactive installations, or promotional materials.